Pennies4Prom sponsored by Pepsi

http://www.refresheverything.com/blog/2011/04/13/success-story-pennies4prom/

http://www.youtube.com/watch?v=srY7Wkl2IbI&feature=player_embedded

SUMMARY:

When Rachael Schriner
realized that students in her hometown of Springfield, MO were staying home on prom nights because
they cannot afford dresses and tuxedos, she decided to take action. A program called Pennies4Prom was set up, asking people to donate their dresses and pennies to help less affluent students achieve great prom nights. As a project aimed to engage and empower consumers, Pepsi Refresh Project (PRP) sponsored Rachael’s program by $5,000. Pennies4Prom is

one of 12,000 creative ideas sponsored by PRP nationwide. All of the sponsored ideas were elected by Pepsi consumers’ online votes.

Blockbuster Introduces 'Kids Summer Pass' - Unlimited Movie Rentals for $4.99

http://www.prnewswire.com/news-releases/blockbuster-introduces-kids-summer-pass---unlimited-movie-rentals-for-499-125067474.html

SUMMARY

This press release came out on July 6, 2011. It told audience that Blockbuster initiated its summer marketing campaign named Camp WannaWatchMovie that is directly targeted at both children who have already finished their school works and want to find something interesting to do to kill time and
parents who want their kids have a fun and enjoyable summer break without spending too much money.

Philip Morris USA Sues New York Retailers for Selling Counterfeit Cigarettes

Date published: 07/06/2011

Source: www.businesswire.com

URL: http://www.businesswire.com/news/home/20110706006501/en

SUMMARY

Philip Morris, one of the largest cigarette manufacturers in the world, filed suit against 34 New York City retailers for selling counterfeit cigarettes of the company’s most popular brand, Marlboro.

The action follows recent arrests made by the region’s District Attorney to mitigate the rampant selling of counterfeit cigarettes manufactured in China which approximately costs NYC around $17.5 million in taxes and harms retailers and defrauds consumers.

My Bad Boss Contest

CLICK HERE for Press Release

Working America officially launched their “My Bad Boss Contest” on June 29th. Employees from all over can submit their “horrible boss” stories on the Working America site (www.workingamerica.org/badboss) and visitors can vote for which story is the most deserving of the grand prize. The winner, to be announced on August 2, 2011 will get a (much needed) seven-day stay at a vacation condominium and $1000 for miscellaneous expenses. This campaign is in partnership with the Jennifer Aniston and Jason Bateman comedy “Horrible Bosses” and was intentionally launched prior to the movie’s release on July 8th.

LG Electronics Expands Premium LG Studio Series™ Kitchen Suite With Largest Capacity Built-In Side-By-Side Refrigerator in its Class

Summary: LG expands its Premium LG Studio series with the launch of it’s new ultra-large capacity, built-in side-by-side refrigerator, which is the largest capacity of any refrigerator in its class and marks LG’s debut into the built-in refrigerator category.

http://www.prnewswire.com/news-releases/lg-electronics-expands-premium-lg-studio-series-kitchen-suite-with-largest-capacity-built-in-side-by-side-refrigerator-in-its-class-124484808.html

- Rayana Pharaon

THE HUNGER GAMES SCORES T BONE BURNETT AND DANNY ELFMAN

The Hunger Games is the first part of science fiction trilogy written by Suzanne Collins that is being adapted as a film by the renowned entertainment company, Lionsgate. The Hunger Games is one of the most anticipated releases on 2012. On June 28, 2011 Lionsgate issued a press release to announce that is had chosen two highly acclaimed composers, T Bone Burnett and Danny Elfman, to compose the background score for the film. Both the artists are stalwarts in the field and this should add greatly to the roster of the already popular film.

Source: http://www.prnewswire.com/news-releases/the-hunger-games-scores-t-bone-burnett-and-danny-elfman-124682933.html

Aashna Moitra

ACUVUE® Brand Contact Lenses Launches Celebrity Mentorship Contest

ACUVUE®, a Johnson & Johnson company and the maker of contact lenses, is launching a contest to bring five winners to Los Angeles to be mentored by five top teen icons: Joe Jonas, Charice, Meaghan Martin, Allyson Felix and Sterling Knight. The ACUVUE® 1·DAY Contest asks contestants to upload thirty to sixty second videos on the ACUVUE® YouTube channel showing how they find the confidence to pursue their dreams and why they should be chosen for the mentorship and receive $2,000 to put towards their 1·DAY dream. Contestants can vote by choosing the thumbs up or down icon underneath each video. Read full release here.

Introducing the Newest Fragrance By Jennifer Lopez Launching Live on HSN

Jennifer Lopez is debuting her brand new fragrance, called Light & Love, on the Home Shopping Network. The release was issued by HSN on June 28, 2011 through prnewswire.com. The singer, actress and television personality will appear on the show on July 2 at midnight where produce believe the fragrance will “come alive” on air, as Lopez shares herself with the audience.

The fragrance is an extension of her 2010 scent, Love & Glamour,  targeting a woman’s “inner light and spirit.”

http://www.prnewswire.com/news-releases/introducing-the-newest-fragrance-by-jennifer-lopez-launching-live-on-hsn-124648563.html

-Sara Ramsey

Allison McComb

SUMMARY

http://www.prnewswire.com/news-releases/a-super-8-blast-to-the-past-124416343.html

Who: 7-Eleven, Inc., SUPER 8, and Paramount Pictures Corporation

What: 7-Eleven, Inc., SUPER 8, and Paramount Pictures Corporation are partnering to offer retro products from the 1970s to customers looking to relive their childhood, experience a different time, and/or enhance their SUPER 8 viewing.

When: June 2011

Where: 7-Eleven stores nation wide

Allison McComb

SUMMARY

http://www.prnewswire.com/news-releases/a-super-8-blast-to-the-past-124416343.html

Who: 7-Eleven, Inc., SUPER 8, and Paramount Pictures Corporation

What: 7-Eleven, Inc., SUPER 8, and Paramount Pictures Corporation are partnering to offer retro products from the 1970s to customers looking to relive their childhood, experience a different time, and/or enhance their SUPER 8 viewing.

When: June 2011

Where: 7-Eleven stores nation wide

Oracle Announces New Health Sciences Software

Read the full release here.

Oracle has developed and released a software upgrade to its Oracle Health Sciences Cloud services aimed at the medical industry--specifically the clinical trial organizations. The new update, called Oracle Health Sciences InForm Global Trial Management 5.5, includes upgrades that focus on both front and back-end support.

From a user interface (UI) point of view, the upgrade offers advanced filtering and sorting options for easy viewing of information as well as a new display features that highlights data trends when comparing data sheets.

In the back-end, upgrades include: real-time data updates and remote data monitoring.

Burton Reveals the 24 Hour Suit - Allison Champion

Burton, a British men's clothing line, has announced that it has developed a collection of suits and shirts that wear without creasing or losing their shape and also repel stains. The company distributed a press release, but did nothing else. There are no pictures of the line, video of men wearing it or examples or testimonials of how well the fabric works. There is also no announcement of the line on the Burton website. The release states that the suits will be available in September, but there are no other details about the collection. The communication strategy for the release of the suits is weak to nonexistent, which is surprising for such a large and well respected company.

Link to press release - via PRNewswire

Beth Dunham - YMCA Healthier Communities Initiatives

http://www.prnewswire.com/news-releases/the-y-improves-millions-of-lives-and-counting-through-healthier-communities-initiatives-124277549.html

“The Y Improves Millions of Lives (and Counting) Through Healthier Communities Initiatives”

YMCA of the USA; June 21, 2011

The YMCA of the USA is the national resource office for the Y, a nationwide nonprofit that aims to strengthen communities through youth development, healthy living and social responsibility. A press release published from Chicago discussed the Y’s national Healthier Communities Initiatives, which is supported by the Centers for Disease Control and Prevention, the Robert Wood Johnson Foundation and Sam's Club. As an example of the Initiatives’ efforts, the release detailed recent activity in Birmingham, Alabama to increase fresh food availability as well as bulleted summaries of activities in three other cities.

No mainstream national news coverage of the Healthier Communities Initiatives was discernable, but it appears that some local news outlets have covered individual projects at local Ys that may have been funded by the Initiatives. Blog coverage was moderate and varied from press release reposting, to discussions on local blogs regarding local efforts, to political discussions because of funding instability regarding the CDC.

Reena Bhansali Dove

Dove Visible Care Creme Body Wash

http://multivu.prnewswire.com/mnr/dovecloseup/49743/

Click here
Summary

This press release is about Dove’s activities in promoting its Visible Care Creme Body Wash. In order to endorse this product, Dove partnered with ABC’s hit show “Dancing With the Stars” and selected one, “real woman” to spend a day in the life of a celebrity contestant. This lucky winner, Kristi Herman, was chosen amongst the 1500 who entered the Dove Close-Up Challenge and was flown out from her native New Jersey, all expenses paid, to participate in the show’s season finale. She was not only given five day dance lessons for her “TV debut” by DWS choreographer, but was also coached on confidence by actress Jenny Garth. Dove made use of various media to amplify this event – Facebook to display Kristi’s winning entry, Twitter to for a Q & A with Jenny Garth and a special behind-the-scenes video of Kristi.

Allison McComb Kimberly-Clark Deconstruct

SUMMARY

http://www.prnewswire.com/news-releases/road-trip-anyone-122435173.html

Who: Kimberly-Clark and Disney

What: Kimberly-Clark and Disney are partnering to reward families who purchase Kimberly-Clark products for road trips or household use throughout the summer. Moms can enter their products codes online and receive free gifts relating to the upcoming Disney movie Cars 2.

When: May 23^rd, 2011 - September 30^th, 2011

Where: www.Kimberly-Clark.com/CARS2, national campaign

Media Strategy Deconstruction 1 - May 25

Post your Media Strategy Deconstruction #1 summary and press release link as a comment on this post.

Welcome to Summer 2011