Reena Bhansali Dove

Dove Visible Care Creme Body Wash

http://multivu.prnewswire.com/mnr/dovecloseup/49743/

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Summary

This press release is about Dove’s activities in promoting its Visible Care Creme Body Wash. In order to endorse this product, Dove partnered with ABC’s hit show “Dancing With the Stars” and selected one, “real woman” to spend a day in the life of a celebrity contestant. This lucky winner, Kristi Herman, was chosen amongst the 1500 who entered the Dove Close-Up Challenge and was flown out from her native New Jersey, all expenses paid, to participate in the show’s season finale. She was not only given five day dance lessons for her “TV debut” by DWS choreographer, but was also coached on confidence by actress Jenny Garth. Dove made use of various media to amplify this event – Facebook to display Kristi’s winning entry, Twitter to for a Q & A with Jenny Garth and a special behind-the-scenes video of Kristi.

Allison McComb Kimberly-Clark Deconstruct

SUMMARY

http://www.prnewswire.com/news-releases/road-trip-anyone-122435173.html

Who: Kimberly-Clark and Disney

What: Kimberly-Clark and Disney are partnering to reward families who purchase Kimberly-Clark products for road trips or household use throughout the summer. Moms can enter their products codes online and receive free gifts relating to the upcoming Disney movie Cars 2.

When: May 23^rd, 2011 - September 30^th, 2011

Where: www.Kimberly-Clark.com/CARS2, national campaign

Media Strategy Deconstruction 1 - May 25

Post your Media Strategy Deconstruction #1 summary and press release link as a comment on this post.

Welcome to Summer 2011