Pennies4Prom sponsored by Pepsi

http://www.refresheverything.com/blog/2011/04/13/success-story-pennies4prom/

http://www.youtube.com/watch?v=srY7Wkl2IbI&feature=player_embedded

SUMMARY:

When Rachael Schriner
realized that students in her hometown of Springfield, MO were staying home on prom nights because
they cannot afford dresses and tuxedos, she decided to take action. A program called Pennies4Prom was set up, asking people to donate their dresses and pennies to help less affluent students achieve great prom nights. As a project aimed to engage and empower consumers, Pepsi Refresh Project (PRP) sponsored Rachael’s program by $5,000. Pennies4Prom is

one of 12,000 creative ideas sponsored by PRP nationwide. All of the sponsored ideas were elected by Pepsi consumers’ online votes.

Blockbuster Introduces 'Kids Summer Pass' - Unlimited Movie Rentals for $4.99

http://www.prnewswire.com/news-releases/blockbuster-introduces-kids-summer-pass---unlimited-movie-rentals-for-499-125067474.html

SUMMARY

This press release came out on July 6, 2011. It told audience that Blockbuster initiated its summer marketing campaign named Camp WannaWatchMovie that is directly targeted at both children who have already finished their school works and want to find something interesting to do to kill time and
parents who want their kids have a fun and enjoyable summer break without spending too much money.

Philip Morris USA Sues New York Retailers for Selling Counterfeit Cigarettes

Date published: 07/06/2011

Source: www.businesswire.com

URL: http://www.businesswire.com/news/home/20110706006501/en

SUMMARY

Philip Morris, one of the largest cigarette manufacturers in the world, filed suit against 34 New York City retailers for selling counterfeit cigarettes of the company’s most popular brand, Marlboro.

The action follows recent arrests made by the region’s District Attorney to mitigate the rampant selling of counterfeit cigarettes manufactured in China which approximately costs NYC around $17.5 million in taxes and harms retailers and defrauds consumers.