Blockbuster Introduces 'Kids Summer Pass' - Unlimited Movie Rentals for $4.99

http://www.prnewswire.com/news-releases/blockbuster-introduces-kids-summer-pass---unlimited-movie-rentals-for-499-125067474.html

SUMMARY

This press release came out on July 6, 2011. It told audience that Blockbuster initiated its summer marketing campaign named Camp WannaWatchMovie that is directly targeted at both children who have already finished their school works and want to find something interesting to do to kill time and
parents who want their kids have a fun and enjoyable summer break without spending too much money.