Pennies4Prom sponsored by Pepsi

http://www.refresheverything.com/blog/2011/04/13/success-story-pennies4prom/

http://www.youtube.com/watch?v=srY7Wkl2IbI&feature=player_embedded

SUMMARY:

When Rachael Schriner
realized that students in her hometown of Springfield, MO were staying home on prom nights because
they cannot afford dresses and tuxedos, she decided to take action. A program called Pennies4Prom was set up, asking people to donate their dresses and pennies to help less affluent students achieve great prom nights. As a project aimed to engage and empower consumers, Pepsi Refresh Project (PRP) sponsored Rachael’s program by $5,000. Pennies4Prom is

one of 12,000 creative ideas sponsored by PRP nationwide. All of the sponsored ideas were elected by Pepsi consumers’ online votes.