Dove Visible Care Creme Body Wash
http://multivu.prnewswire.com/mnr/dovecloseup/49743/
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Summary
This press release is about Dove’s activities in promoting its Visible Care Creme Body Wash. In order to endorse this product, Dove partnered with ABC’s hit show “Dancing With the Stars” and selected one, “real woman” to spend a day in the life of a celebrity contestant. This lucky winner, Kristi Herman, was chosen amongst the 1500 who entered the Dove Close-Up Challenge and was flown out from her native New Jersey, all expenses paid, to participate in the show’s season finale. She was not only given five day dance lessons for her “TV debut” by DWS choreographer, but was also coached on confidence by actress Jenny Garth. Dove made use of various media to amplify this event – Facebook to display Kristi’s winning entry, Twitter to for a Q & A with Jenny Garth and a special behind-the-scenes video of Kristi.
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