Wednesday, June 22, 2011

Beth Dunham - YMCA Healthier Communities Initiatives

http://www.prnewswire.com/news-releases/the-y-improves-millions-of-lives-and-counting-through-healthier-communities-initiatives-124277549.html

“The Y Improves Millions of Lives (and Counting) Through Healthier Communities Initiatives”

YMCA of the USA; June 21, 2011


The YMCA of the USA is the national resource office for the Y, a nationwide nonprofit that aims to strengthen communities through youth development, healthy living and social responsibility. A press release published from Chicago discussed the Y’s national Healthier Communities Initiatives, which is supported by the Centers for Disease Control and Prevention, the Robert Wood Johnson Foundation and Sam's Club. As an example of the Initiatives’ efforts, the release detailed recent activity in Birmingham, Alabama to increase fresh food availability as well as bulleted summaries of activities in three other cities.

No mainstream national news coverage of the Healthier Communities Initiatives was discernable, but it appears that some local news outlets have covered individual projects at local Ys that may have been funded by the Initiatives. Blog coverage was moderate and varied from press release reposting, to discussions on local blogs regarding local efforts, to political discussions because of funding instability regarding the CDC.

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