Burton Reveals the 24 Hour Suit - Allison Champion

Burton, a British men's clothing line, has announced that it has developed a collection of suits and shirts that wear without creasing or losing their shape and also repel stains. The company distributed a press release, but did nothing else. There are no pictures of the line, video of men wearing it or examples or testimonials of how well the fabric works. There is also no announcement of the line on the Burton website. The release states that the suits will be available in September, but there are no other details about the collection. The communication strategy for the release of the suits is weak to nonexistent, which is surprising for such a large and well respected company.

Link to press release - via PRNewswire